Jam Session #6

Personal Branding: Self-branding, communication, and career

The May 24 discussion focused on personal branding. It is, again, a question that intrigues all emerging (and seasoned) designers. What does a personal brand include? Do you need personal or corporate branding, or both? What are the greatest challenges? Is it only a matter of communication? These questions were discussed with the invited guests, representing both the expert and designer sides.

In 2016, MOME+ continued the series of thematic discussions launched in the previous year. In the spring semester, six closely related topics were offered for participants to consider and discuss together. A common denominator for these topics was the successful kickoff and development of a designer’s career.

Invited guests:

• Móni László – personal branding consultant
• Fanni Sallay – Cake Shop
• János Héder – Manooi / Inarchi

Moderator:

• Judit Osvárt - design expert, project leader of Budapest Design Week

Discussion partners:

• Pál Koós - associate professor, head of MOME Design Institute, MOME+ project manager
• Andrea Schmidt - assistant professor, MOME Institute for Theoretical Studies, MOME+ project coordinator